Defeating Samsung In Post-Jobs Era May Be Possible For Apple
Apple was going pretty smooth since it launched iPhone but trouble came when smartphones running on Android OS came and they were cheaper than iPhone so people began buying them instead of Apple.
Now Apple and Samsung are dominating the market. Samsung is making smartphones which range from cheap low end phones to expensive high end phones. Samsung is using a great Strategy to become popular while Apple makes one product which is for everyone. People who can afford them can buy them while others who can’t afford them can’t buy them. People who want smartphones for low price go for Samsung while those who want high quality and brand name, go for Apple.
Recently a news came out that Tim Cook from the beginning was against Jobs’s wish of filing a lawsuit against Samsung. He didn’t want to disturb Apple’s relationship with Samsung because Samsung usually supplied some parts. Now when Apple and Samsung are at war and Apple is in control of Tim Cook, It looks like Apple may be able of defeating Samsung. Apple is silently using Samsung’s strategy on them. They are planning on making cheaper products so they can make their products available for people who can’t afford expensive devices. The first step was the launch of iPad Mini. Now there are rumors that Apple is planning on launching a less expensive iPhone.
If Apple makes cheap but quality products then there is a great possibility that they will be finally able of defeating Apple.